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Shakib Khan
Jun 18, 2022
In Welcome to the Food Forum
Mobile video this year has become much Coinbase User List more shoppable as brands and retailers seek to drive direct sales from audiences, a shift that reflects how the pandemic has accelerated a longer-term shift in shopping habits from homebound Coinbase User List consumers spend more time on their smartphones. U.S. consumers this year will spend an average of 47 minutes a day watching video on a mobile device, up 11% from a year earlier, according to an eMarketer estimate. While social media is the biggest driver of mobile usage, video apps aren’t far behind in second place. Considering that social apps like TikTok Coinbase User List and Triller show only continual video feeds, while Facebook, Instagram and Snapchat have added video features over time, consumption may be higher than current studies indicate. The growth in mobile video provides a way for brands to connect with consumers. “Mobile video — and the Coinbase User List platforms it’s delivered on — is the connective tissue between brands and consumers,” said Jeff Imberman, global head of sales and partnerships at Tastemade, the digital video network that specializes in food and travel programming. “The ability to reach consumers 24/7 should instigate brands to employ the tactics of a programmer versus a marketer. Those tactics include creating a video Coinbase User List narrative that tells a more complete brand story and drives a successful outcome, however that’s determined, he added. The rise in mobile video usage coincides with a surge in e-commerce activity this season as consumers avoid going to stores and order products for delivery at a higher clip. Online retail sales jumped 37% in the third quarter from a year earlier, several times more than the 12% gain in total retail sales, according to Census Bureau estimates. Digital sales are likely to remain strong amid the uncertainties posed by the health crisis.
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Shakib Khan

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